Here’s the Big Quote:
<< The second wave of renewables is here. What did we learn with the first?
By Ted Page -7.14.2021
Here is THE BIG QUOTE:
<< Companies can accelerate their success today by demonstrating that their technology is part of a larger, more integrated and inspiring solution.
Everyone fawns over Elon Musk and Tesla. But why? Tesla makes very cool cars, but so do other manufacturers these days.
Elon Musk stands out because he never says he’s in the car business; he’s in the business of sustainable transportation. But his real vision is actually much larger than that. Musk has painted a vivid picture with multiple pieces that fit together to make something far greater than the sum of its parts. His solar panels generate clean power. His batteries store it. His vehicles run on it.
But wait, there’s more! Musk believes humanity is destined to be an interplanetary species, with SpaceX ready to take us to new worlds.
Translation: Little companies like Ford sell cars. Elon Musk has a whole system that’s interconnected in a beautiful way. We’re buying a story that’s orchestral in nature, not a lone piccolo piping about renewables, but the Beethoven’s 9th of modern industry.
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Another important point:
WITHIN FIVE SECONDS OF LOOKING AT YOUR WEBSITE, A CUSTOMER SHOULD KNOW WHO YOU ARE AND WHY THEY SHOULD CARE. ANYTHING ELSE IS EXTRANEOUS.
Another:
<< The mantra should be “under promise, over deliver.” If you’re launching God’s gift to clean energy, don’t talk about it. Show me. >>