A good Politifact article re: SEO hacking and trying to track down a fake news author/exploiter.
“It’s absurdly lucrative, almost like printing money,” said David Carroll, an associate professor of media design at the New School’s Parsons School of Design. “Facebook targeting makes it so easy to buy access to audiences that engage with junk content and then arbitrage the traffic off of Facebook.”
At the end it says
“See a questionable website, photo or video on your social media feeds? Send it to truthometer@politifact.com and we’ll fact-check it for you.”