{"id":18881,"date":"2023-08-14T13:47:58","date_gmt":"2023-08-14T20:47:58","guid":{"rendered":"https:\/\/rustybolt.info\/wordpress\/?p=18881"},"modified":"2023-08-14T16:41:46","modified_gmt":"2023-08-14T23:41:46","slug":"2023-08-14-greenwashing-sins","status":"publish","type":"post","link":"https:\/\/rustybolt.info\/wordpress\/?p=18881","title":{"rendered":"2023-08-14 Greenwashing, The Seven Sins of"},"content":{"rendered":"\n<p>Sabine gives the seven sins of greenwashing in a 17 min. YouTube video.  The text follows.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"Greenwashing: All you need to know\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/rxk1Yfg5hOw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>1.  The Sin of the Hidden Tradeoff:: When a product is marketed as green based on some environmental benefit but other often bigger issues go unmentioned.  A typical example is batteries for electric vehicles.  They don&#8217;t release CO2 emissions when in use but their production has a carbon footprint and often causes air and water pollution.  Calling them zero emissions is fine; calling them zero pollution is greenwashing.<\/p>\n\n\n\n<p>2.  The Sin of No Proof ::  The product&#8217;s environmental claim is just words and not supported by publicly available information or third party tests.  A typical example is that a product is 100% biodegradable but that number is just guesswork rather than an actual test result.<\/p>\n\n\n\n<p>3.  The Sin of Vagueness:: Claims that sound good but mean nothing.  Like the phrase &#8216;all natural&#8217;.  Arsenic, for example, is all natural, but is neither good for the environment nor for you.  Or the &#8216;climate positive&#8217; label that you can find on some products.  It&#8217;s supposed to mean it&#8217;s taking more CO2 out of the atmosphere than it produces, which can be said about any plant, so long as it grows.  And if it&#8217;s not a plant, who checked if it&#8217;s true?<\/p>\n\n\n\n<p>4.  The Sin of Irrelevance:: Claims that are correct, but don&#8217;t matter.  A typical example is labeling a product as free of CFCs (chlorofluorocarbons), which destroy the ozone layer.  That&#8217;s nice and the label surely looks good but these chemicals are banned by law anyway.<\/p>\n\n\n\n<p>5.  The Sin of Lesser of Two Evils:: This is when a claim may be true within a category, but the category itself is not environmentally friendly.  For example a fuel efficient SUV may well be more environmentally friendly than that of another company, but that doesn&#8217;t mean either of them is particularly good for the environment.<\/p>\n\n\n\n<p>6.  The Sin of Fibbing (small lies):: A typical example is that paper or plastic is made from 100% recycled materials.  In many, if not most cases a substantial part of the supposedly recycled materials come from industrial waste, not from consumer waste; that is a 100% recycled bottle might largely be made of plastic that was discarded at some factory.  Now that&#8217;s still an improvement over burning the stuff, but the label didn&#8217;t mean what you think it means, does it?  So Fibbing. <\/p>\n\n\n\n<p>7.  The Sin of Worshipping False Labels:: Just download a few green labels and tack them onto your product.  If the consumers don&#8217;t know what to look out for, these labels can look very similar to reliable certification labels.  And if that wasn&#8217;t enough, you could just make the whole thing green.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sabine gives the seven sins of greenwashing in a 17 min. YouTube video. The text follows. 1. The Sin of the Hidden Tradeoff:: When a product is marketed as green based on some environmental benefit but other often bigger issues go unmentioned. A typical example is batteries for electric vehicles. They don&#8217;t release CO2 emissions<a href=\"https:\/\/rustybolt.info\/wordpress\/?p=18881\"> <\/p>\n<p> (Read More&#8230;)<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,255,2068,1226,2598,722,1284],"tags":[2599,2600],"class_list":["post-18881","post","type-post","status-publish","format-standard","hentry","category-books-documents-literature","category-consumer-information","category-disinformation","category-education","category-greenwashing","category-newsmedia","category-video-books-documents-literature","tag-greenwashing","tag-sabine-video"],"_links":{"self":[{"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18881"}],"version-history":[{"count":6,"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18881\/revisions"}],"predecessor-version":[{"id":18887,"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/18881\/revisions\/18887"}],"wp:attachment":[{"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rustybolt.info\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}